About PrimaLuce Tours & Safaris

Primaluce Tours & Safaris was established in 1998 by Chris Murray, the owner and founder. Chris’s inspiration behind the companies name came from his love of the magical African sunrise. ‘Primaluce’ meaning ‘First Light’ is symbolic of this love and passion. Our slogan ‘Follow the Sun to Africa’ is our inspiration behind sharing our magnificent Africa, its diversity and all its splendour with every single one of our guests.

We strive to listen to all our guests’ wishes, factoring in all their requirements prior to designing each and every personalised itinerary. We believe that everyone has a different dream for an African experience, therefore we focus on making every guest feel important to us by offering a personalised service with attention to detail.

Are you thinking about travel plans in South Africa and Africa?

Perhaps you are not sure of where to start planning your trip, or how to plan it as South Africa is such a beautiful country with so much to offer.

PrimaLuce Tours & Safaris, based in Johannesburg, offers personalised tours of differing lengths throughout Southern Africa, and Africa.

PrimaLuce Tours & Safaris can take care of all the planning for you, creating a trip to remember. We have a variety of signature tours that we have found to be very popular amongst our guests. We can also customize an itinerary to suit your particular interests whether they be safaris, history and culture, adventure tours or even travel via the Blue Train or Rovos Rail.

All PrimaLuce Guides have passed stringent examinations to earn certification as THETA (Tourism Hospitality Education Training Authority) guides. PrimaLuce Tours & Safaris is a member of SATSA (South African Tourism Services Association)




Chris’ early childhood showed signs of his inherent love of the wilderness and all the wild animals within. He grew up in Salisbury, Rhodesia now known as Zimbabwe (a true child of the bush), and moved to South Africa in 1975.

His passion has continued, always eager to share the bush experiences with the uninitiated; especially with guests visiting Southern Africa, wanting a taste of the vast tracks of raw nature, at its best. He gained his National Tour Guiding Certificate in 2003 and has been guiding ever since.

Guests absolutely love Chris and the knowledge he shares with them. Cultural tours, natural history, safaris and mountain biking through the most scenic parts of South Africa are his strong points. After touring with Chris, guests will return to their respective homes, inspired and enlightened with memories to last a life time; that’s a promise.



Cameron was lucky enough to spend most of his childhood holidays going to the Kruger National Park or Zimbabwe – Lake Kariba. This is where his love for the bush and all things wildlife started to flourish.

His father Chris Murray, owner of Primaluce Tours & Safaris enjoyed sharing all his knowledge about nature, history and the rich culture in Southern Africa with his children. Cameron completed his BCom Degree in Strategic Marketing and his passion for growing the family business is unquestionable.

He has a rooted interest for community upliftment and the rich cultural diversity in South Africa. He believes, “together we can achieve more”.



Candice has had an admirable passion for the bush and South Africa since she was a little girl. She began her career in tourism by studying game ranging and has a certificate in Field Guide Level 1.

She then decided to study further in the field of Lodge Management. She managed a lodge in the Thornybush Private Nature Reserve for a while, where she developed her perfectionist nature, and with her attention to detail, no stone was left unturned.

It was here that Chris and Cameron met Candice, whilst they were on a tour with guests at the lodge and saw this quality. Candice is your ‘go to lady’ for bookings at PrimaLuce Tours & Safaris and she endeavors to always find out and meet her client’s wishes to create their dream itinerary.



Office: +27 (0) 11 462 2298

Cameron Cell: +27 (0) 84 584 4884

Email:  explore@primalucetours.com