Welcome to Primaluce Tours & Safaris

We are a South African based Destination Management Company with a trusted name in the industry. We pride ourselves in providing unforgettable and personalised experiences for each and every one of our guests. Our family owned and managed business-model allows us to make decisions that fit your unique travel interests.

We believe in visiting and experiencing the untouched. Places less visited. Communities that need connecting. Our itineraries include all the popular destinations and iconic stops, at your request, and our consultants will educate you on the unique experiences we have to offer – creating enduring and long lasting memories.

We love to share our passion with our guests

Primaluce Tours & Safaris was established in 1998 by Chris Murray, the owner and founder. Chris’ early childhood showed signs of his inherent love of the wilderness. He grew up in Salisbury, Rhodesia now known as Zimbabwe (a true child of the bush), and moved to South Africa in 1975. His inspiration behind the company name stemmed from his deep love of the African sunrise. He then formailised his bush knowledge by gaining his National Certificate (NQF 5) in South Africa and continued to expand his operations throughout Southern Africa. In 2015, his son joined the business to continue the family legacy…

Cameron Murray was lucky enough to spend most of his childhood venturing off in to the Kruger National Park or a remote location in Africa. This is where his love for the African communities, the untamed wildlife and bush started to flourish. His passion for community development and all-inclusive growth is evident in his homestay initiative in Northern Limpopo. 

Together, we combine our experiences and knowledge in the tourism industry to craft unique and unforgettable tours for you.

We Are The Best In Business

As a registered Tour Operator and SATSA (South AfricaTourism Services Association) member we have preferential agreements with our network of trusted accommodation and service providers and you will benefit from our well established network, resulting in your trip being cheaper than if you organise it yourself, plus we assist you with personalised service every step of the way.


We have incorporated some clever technology in our business allowing us to quote you on every travel option, from camp sites to high end luxury. Our years of experience and knowledge of the continent makes us your privileged travel contact. We give you the freedom to choose between driving yourself on the tour or being accompanied by a qualified professional guide who will guide you and impart factual knowledge about the areas you visit. If you prefer to stay off the ground, we can book your local flights from location to location and have our team of experts meet and greet you on the ground.

Best travel guides available throught the trip

Whether you are old or young, interested in adventure or history, we will pair you up with the best guides in the industry. Our consultants will make sure they understand your interests at the time of booking your trip. We guarantee you that your guide will become a trusted friend by the end of your tour.

Exceptional locations throughout Southern Africa

With over 25 years experience in the industry, we have been able to fine tune our tours and make sure we understand what works for our guests. There are so many different lodges, hotels, experiences and attractions to see throughout Southern Africa, so we ask you to trust us when planning your dream holiday

SATSA Bonded

The appearance of the SATSA logo is a sign of quality and commitment to service excellence and recourse for buyers and tourists. SATSA members adhere to a strict Code of Conduct and are required to submit documentation pertaining to their business annually so that the association can verify they are indeed running a healthy business that can be recommended to international tour operators.Members are bonded with third-party indemnity, ensuring financially sound relationships when using them as suppliers.